When Williams F1 needed help developing teaching resources for its corporate responsibility initiatives, it came to Cambridge-Hitachi. By the time the project was complete, it had won the 2010 Bett Award for Primary Digital Content and earned a 10 out of 10 rating from Teach Primary, a top magazine in primary education.
The goal of the program was to create an educational resource with an F1 theme that would be engaging to Williams F1’s target demographic. Cambridge-Hitachi began by conducting market research, after which it determined that a program with weekly topics aimed at children in upper primary school would best help kids retain their interest in science.
The end result of Cambridge-Hitachi and Williams F1’s work was a program called Race to Learn. Aimed at children between 9 and 11 years of age, it was intended to appeal to gifted kids as well as reluctant learners. In Race to Learn, kids create racing teams and tackle real-world problems like car design, balancing a budget, and courting sponsors. Along the way, they pick up skills linked to their school curriculum.
The goal of the program was to create an educational resource with an F1 theme that would be engaging to Williams F1’s target demographic. Cambridge-Hitachi began by conducting market research, after which it determined that a program with weekly topics aimed at children in upper primary school would best help kids retain their interest in science.
The end result of Cambridge-Hitachi and Williams F1’s work was a program called Race to Learn. Aimed at children between 9 and 11 years of age, it was intended to appeal to gifted kids as well as reluctant learners. In Race to Learn, kids create racing teams and tackle real-world problems like car design, balancing a budget, and courting sponsors. Along the way, they pick up skills linked to their school curriculum.